Brian Mathison Family Dentistry

Dr. Brian Mathison is a Fargo native who opened his independent family dentistry practice after a few years of experience. He was leasing a tenant space for five years and decided to build his own stand-alone building. It was at this time he wanted to update his corporate logo for a modern graphic appearance. His logo would be on landmark signage, business cards, stationery, apparel as well as on the toothbrushes he hands out to his patients. Brian has two brothers in Fargo that also have independent dental practices, so we wanted to keep his first name prominent as well as “Mathison” to alleviate the confusion of which Dr. Mathison’s dental office patients were at. We incorporated a clean, simple font while using the dental industry-standard color of blue in the logo. Blue is the visual color of choice for dentists to balance their vision before looking at white teeth. The metallic silver gives a modern punch to the logo. The toothpaste swoosh emblem was another touch as a nod to the industry he is in.