ADDY AWARD WINNER

R.L.Engebretson

R.L.Engebretson’s old logo resembled a house so when it came time for a new look, we decided to give it a modern edge. R.L.E. is known for its architecture work so we incorporated an icon to represent a simplified building structure in a lime green color to correspond with its umbrella company, The RLE Group. The business needed marketing material to represent themselves sowe used the logo’s primary color as a nice contrast against the white.

In addition to their branding, we designed their Christmas card. We decided to use an icon that best demonstrates the beginning of any design process, a pencil. We carved away sides of the pencil to resemble a fir tree to give a holiday feel and photographed it under a light shade that added the “star” at the top.